SOREL Sr. Graphic Designer

Columbia Sportswear | Portland, OR, United States

Posted Date 1/10/2019

SOREL is currently looking for a talented Sr. Designer to help develop industry leading creative solutions along with generating a clear and ground-breaking brand image from sell-in to sell-thru. The Senior Designer is a key piece of the long-term SOREL brand and creative growth strategy. Reporting to the Global Creative Lead, this position will help strategize, concept, manage, art direct and design a multitude of creative executions supporting overall brand development and awareness. The Sr. Designer will also play a pivotal role in the development of multi-channel advertising creative harnessing strong external and internal business relationships.


  • Help drive and execute the creative for multiple concepts and categories across multiple consumer touchpoints, from 2D to 3D to digital.
  • Develop concepts and strategies that fulfill and align with overall brand objectives, concept and briefs.
  • Collaborate with cross-functional team members to ensure consumer and brand frequency.
  • Communicate and present design concepts for client approval to internal and external stakeholders.
  • Ensure all creatives is aligned and communicates a consistent brand essence globally.
  • Craft and design world class creative through seasonal style guides, print and digital advertising communications, key account support, ecommerce digital-design, retail executions and all other brand enhancing creative that reinforces and evolves overall business image.
  • Collaborate with project managers to ensure projects are on budget and on schedule
  • Continually exploring and integrating emerging visual communication technology


  • BA / BS / BFA in design, advertising, fine are or another relevant field
  • 8+ years of work experience in an agency, in-house studio or fashion brand setting
  • Passion and experience in the fashion industry is required
  • Solid education and advanced experience in the creative development of communication tools
  • Experience working on multi-channel, primarily digital, advertising campaign creative
  • Ability to art direct, lead and manage high level creative photoshoots from start to finish
  • Proven experience with the entire design process (project scope and time planning, design steps, concept sell-in presentations, production/execution of design solutions, pre-press processes and delivery of final product to the greater brand team and partners)
  • Expert knowledge in creating informative and compelling style guides and visual centers
  • Help lead brainstorming / creative sessions to generate ideas
  • Strong copywriting and editing skills with the ability to develop headlines and short copy consistent with our brand voice and concepts
  • Familiarity with digital asset and management software
  • Exemplary interpersonal and analytical abilities
  • Expert knowledge in the Adobe CS with a heavy focus in In-Design and Photoshop
  • Must be self-motivated, proactive, detail/solution oriented and a positive team player in a fast-paced environment
  • Relentless desire and expectation to innovate and execute world class design
  • Strong overall business acumen relating to marketing, wholesale and direct to consumer
  • Portfolio demonstrating a strong range of skills including unified campaigns that include photography art direction, digital and print layout design

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

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