Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship, CrossFit, Spartan Race, and Les Mills.
In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Greater Manchester, England. From 1958 until 1986, Reebok apparel featured a Union Jack flag.
The global headquarters are in Canton, Massachusetts, U.S. with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.
We Honor the Planet
At Reebok, we strive to decrease our environmental footprint and increase social benefit and positive community impacts. This is the foundation of how Reebok makes products that support and inspire our consumers’ uninhibited lifestyle and encourages us all to embrace our humanness.
We are participating in the adidas Group initiative to use 100% sustainable cotton in our products by the end of 2018. 'Sustainable cotton' means Better Cotton, certified organic cotton or any other form of sustainably produced cotton that is currently available or might be in future. Cotton grown according to the Better Cotton Initiative (BCI) standards uses less water and fewer pesticides than conventional cotton. It also promotes better working conditions for the cotton farmers. By 2014, BCI Cotton composed more than 30% of the cotton used by the adidas Group.
We are also working to incorporate recycled polyester in certain product ranges. Using recycled polyester instead of conventional polyester is a way to decrease the greenhouse gas emissions, water usage and chemical usage associated with creating products.
1. Life at Reebok
1.1.Reebok World Headquarters
In the 15 years since moving to our current home in Canton, Massachusetts, our electricity consumption has dropped almost 40%, and the usage of natural gas has dropped almost 25%. We’ve achieved this with persistent energy management and monitoring initiatives including: intelligent light controls, upgraded building automation, efficient boilers and chillers and employee driven initiatives to reduce the environmental footprint of our campus. We are constantly working to find new and innovative ways to decrease resource use on our campus.
Our on-campus catering has also made strides towards more sustainable options for our employees. To date, a variety of changes are visible, from using local fish, cage-free eggs and local vegetables in the summer, to constructing a food waste monitoring program where food is weighed and recorded to track and reduce excess. Finally, our food services team donates used oil to be used as biodiesel to decrease carbon emissions.
At Reebok, we encourage our employees to commute to work in more eco-friendly ways. We provide an employee shuttle from public transit hubs, preferential carpool parking spaces and electric vehicle charging stations.
1.3.Recycling and waste
Reebok organizes annual electric “e-waste” drives to pick up both corporate and employee e-waste on the campus. To date, more than 14 pallets, totalling approximately 6 thousand pounds of e-waste has been safely collected and refurbished when possible. If reuse is not an option, the waste is responsibly recycled.
Reebok also regularly partners with a local non-profit organization called The Furniture Trust. To date, we have repurposed or recycled approximately 175 tons of furniture, much of it benefiting Boston Public Schools.
Thanks to investments made via the greenENERGY Fund, a carbon reduction venture capital fund that serves all corporate properties globally, we have managed to equip our Reebok retail stores with environmentally friendly features. Since its launch in 2012, the greenENERGY Fund has invested in many projects including LED retrofits in Reebok retail stores and ‘smart’ wireless thermostats to optimize heating and cooling in-store. Ultimately, all these initiatives contribute to our carbon reduction targets.
Our Supply Chain
Our commitment to manage our business in a responsible way is rooted in the adidas Group’s values and principles.
We are committed to ensuring fair labour practices, fair wages and safe working conditions in factories throughout our global supply chain. These active efforts are guided by our core values as a company as well as by our Workplace Standards - contractual obligations under the manufacturing agreements the adidas Group signs with its main business partners.
Through hundreds of annual factory audits in the countries where we manufacture products, our company and independent organizations consistently review and evaluate supplier conduct, work with them to address issues and make improvements where necessary.
Our approach to becoming a more sustainable company is outlined in the adidas Group’s sustainability statement.
Contact Us: sustainability@adidas-Group.com